• Zero plastic. Period.

    No polyester, no spandex, no "recycled" plastic pretending to be progress. If it came from a barrel of oil, it's not in our gear.

  • Built by an ultrarunner.

    Headwinds isn't a marketing team's idea of trail running. It's designed between long runs on aggressive mountain trails, by someone still doing the work.

  • For the miles around the miles.

    Training days. Recovery days. The drive to the trailhead and the diner after. You race a few hours a year — we make the gear for the rest of your life outside.

Plastic is for race day. Barely.

Here's the truth nobody in this industry says out loud: your race kit is petroleum. Almost everything "technical" is polyester and nylon shedding microplastic into every watershed you run through. We won't pretend a cotton crewneck belongs in your race vest — but everything around the race has no excuse to be plastic. Phase two is the hard part: we're engineering a zero-plastic ultra race kit. Bamboo, merino, fibers that don't exist on shelves yet. We'll fail in public. Follow the grind.

Built between long runs.

Headwinds started because I got tired of dressing myself in plastic to go be a human in the mountains. I run 50s and 100s on trails that don't forgive. Every product here exists because I wanted it to exist — and everything we make gets tested the only way that counts: on my own skin, on real climbs, for real hours. No focus groups. No coddling. Chase the wind.

— Founder, Headwinds