About

Headwinds exists because the wind doesn't care.

Not about your splits, your gear, or your plan. On a mountain at mile 80, everything false gets stripped away and what's left is you, the trail, and whatever you're wearing.

I'm an ultrarunner. I train on aggressive mountain trails and race distances that make normal people ask "but why" — 50s, 100s, the long stuff. And at some point I noticed something that started to bother me and then wouldn't stop: nearly every piece of "technical" running apparel is plastic. Polyester is plastic. Nylon is plastic. Spandex is plastic. We go to the wildest places left and we bring petroleum on our backs, shedding microplastic into alpine watersheds with every wash and every mile.

Headwinds is the alternative I couldn't buy: 100% natural fibers, zero plastic, no exceptions. Cotton heavy enough to survive real use. Bamboo and merino in active R&D for the harder problems. Every piece tested by me, on real climbs, for real hours — because I'm the founder, but I'm the QA department first.

Where this is going

Today, Headwinds makes the gear for everything around the race — training, recovery, the trailhead, the after. Race-day gear without plastic is a genuinely unsolved problem: natural fibers that survive 100 mountain miles without chafing you raw don't exist off the shelf. So we're building toward them. Slowly, honestly, and in public. Join the Grind List — the signup at the bottom of every page — if you want to watch us fail our way to it.

Chase the wind.